About us.
Strong Alliance Holdings Limited began with the inception of several food brands under different corporations of which are also being operated by the same management team. With the vast number of restaurants and with the company’s journey to continual growth, SAHL was established in 2022.
Our first venture into the food industry started through the acquisition of Choi Garden Seafood & Shark’s fin Restaurant in 2010. Best known for its barbecue roast meat and seafoods, we have expanded the brand to over 5 stores in 2020. Choi Garden has grown together with our city, being a part of collective memories of Filipino Chinese.
Vision
To be the leading innovative F&B group
with multiple appealing concepts that bond people together.
To develop business opportunities overseas.
Mission
01 Bring exceptional food and services at great value
02 Comfortable and friendly environment
03 Make strides toward Social Responsibility
Core Values
INTEGRITY
Honest in what we do, and upfront with everyone we interact with.
PASSION
Eager to share our passion and love for food to our customers.
EXCELLENCE
To continuously excel and challenge the status quo, constantly evolve with consumer trends, to provide the best we can offer to our customers and the industry.
FAMILY HOSPITALITY
Treat everyone in a warm, friendly, genuine manner, as if our customers and staffs are like family.
DIVERSITY
Welcoming different talents, perspectives, and ideas to continuously improve and identify opportunities and transform them to actionable plans.