BRAND STORY

Vision

To be the leading innovative F&B group

with multiple appealing concepts that bond people together.

To develop business opportunities overseas.

Mission

01 Bring exceptional food and services at great value

02 Comfortable and friendly environment

03 Make strides toward Social Responsibility

Core Values

INTEGRITY

Honest in what we do, and upfront with everyone we interact with.

PASSION

Eager to share our passion and love for food to our customers.

EXCELLENCE

To continuously excel and challenge the status quo, constantly evolve with consumer trends, to provide the best we can offer to our customers and the industry.

FAMILY HOSPITALITY

Treat everyone in a warm, friendly, genuine manner, as if our customers and staffs are like family.

DIVERSITY

Welcoming different talents, perspectives, and ideas to continuously improve and identify opportunities and transform them to actionable plans.